The Market for Art and Architecture Publishing and What to Watch Out For

German Stories: INSPIRATION

Publishing with a focus on architecture and art has grown and is very popular in the UAE, not least due to the many exciting new initiatives such as the Louvre Abu Dhabi. What is the state of the market in the Middle East and the West for publications of this kind? What are the challenges and the opportunities? What special marketing channels exist and what are the pitfalls?