Naomi Bacon is the founder and director of Tandem Collective, a global marketing agency with a focus on community building, partnerships and peer-to-peer marketing initiatives, predominantly servicing the publishing industry. Clients include Penguin Random House, HarperCollins, Hachette, Bloomsbury and Pottermore. In 2020, Naomi was nominated by The Bookseller as one of the top 150 most influential people in publishing.