Ute Nöth graduated from Leipzig University of Applied Sciences and has worked in various fields of the German book industry. For a self-publishing startup, she organized public relations; as a project manager for a magazine publisher she was responsible for developing apps and online activities. After being a freelance consultant for digital marketing she started 2016 at Carlsen Verlag, one of Germanys biggest publishing houses, and has since than been responsible for social media and influencer marketing.