MACK Media & Brands, an imprint of MACK Magic, embodies our love for creating strong, creative brands. Founded by visionary Michael Mack, CEO of Germany’s largest theme park Europa Park, we aim at captivating children as well as adults worldwide with our unforgettable characters and immersive story-worlds. Among others, we present our enchanting contents in themed attractions, VR-experiences, 4D-movies, our waterpark Rulantica, and last but not least, in our captivating books, of which we have sold over 500.000 copies so far, published with Coppenrath.