Felicia Hofmann grew up in Bern, Switzerland, and studied social anthropology and religious studies in Fribourg, Switzerland. In 2019, she moved to Munich, Germany, for an internship at Burda Verlag. Her initially planned three month-stay has now turned into five years. Following her internship , she switched to digital marketing at dtv Verlag as a result of volunteer work. She now works as a social media team leader in the marketing department at dtv.