The main strategy at eKitabu is to publish high-quality books by African authors, primarily women authors, across multiple formats. They do this by editing or re-editing the texts as well as by applying fresh, consistent and attractive designs to the print and digital editions, using green materials for all printed products. They also record audiobooks in their award-winning in-house studio, digitalise ebooks, and adapt books for accessibility into braille and sign languages. The range of formats, and especially the design of their print products, help them keep costs down for prices that African readers appreciate and embrace. Their secondary strategy focuses on investing in marketing campaigns for titles and collaborative promotions with authors.
