Nadim is Founder & CEO of Shimmr AI, which creates automated advertising that sells books. He is also author of the Amazon best-seller, ‘Shimmer, don’t Shake – how Publishing can embrace AI’, globally published by Forbes and in all other languages by Mensch. Trained as a psychologist, Nadim founded and led global market research agencies, a whiskey, food and music brand from an island off the west coast of Ireland, and an AI-driven brand management platform. Nadim also manages a Warner-signed artist and reviews motorcycles for Boss Bikes Club.