Marketing and Rights Sales in Publishing Organisations – How to maximise your impact
Session 1: The magic of successful indie publishers - What`s to learn from publishing giants: A debate
Indie publishers and big publishing groups have very different approaches to almost every part of the business: editing, commissioning, sales, marketing, social media etc. In this debate we want to work out how these approaches and the practices differ in reality and what works best for whom.
Session 2: Marketing in times of low spending
Publishers and booksellers are facing tremendous challenges as people spend less on publishing products. On top of this we compete for our customer`s time, and marketing measures for all kinds of products have become very diverse and all-encompassing. Lets learn about the best ideas for effective marketing measures in times like ours.
Session 3: Best trends and new tools in rights sales
Rights sales are important for the international visibility of publishers and authors, and are also a significant stream of income. What are the latest trends and tools in this sphere?
